As a Senior Leader
at Amazon Devices,I lead the design organization
focused on creating design system for Amazon devices.
For the design community
Design field is fairly young and evolving, compared to its counterpart like engineering. As a veteran in the field, makes me feel old ;), its our responsibility to collectively up the quality quotient and raise the bar. I have started doing my bit, by mentoring upcoming designers. I have been engaged with platforms like adplist.org and antwak.com to share my learnings. And, to be honest it has been a learning experience for me as well to interact with young and brilliant minds on these platforms.
60
Designers Managed
150+
Designers Mentored
4.5K+
Minutes mentored
Since, Jan 2022
Design Blog
Team's work in News
Case Studies
Amazon Appstore: Preview on Windows 11
Case study - 2021
Microsoft and Amazon announced plans to bring the Amazon Appstore to the Microsoft Store on Windows 11. Providing customers an opportunity to download Android Apps on Windows laptop.
UX goal of the initiative was to create an optimized 'store within a store' experience, to simplify app discovery and download.
Connect on LinkedIn for details.
Voice Education on Fire TV
Case study - 2020
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Using voice to interact on TV requires a high cognitive load on 'What to say'. Customers found existing voice education inadequate on the device.
UX goal of the initiative was to educate customers on how to leverage voice modality, without interfering into the core task of watching content. Allowing customers to jump start a daily habit of engaging with Alexa when using Fire TV.
Connect on LinkedIn for details.
Amazon Developer Portal Redesign
Case study - 2018
Launched in 2011 with Appstore, developer portal serve 3P developer community's need to build and submit content for Amazon devices. Overtime, as new businesses like Alexa were added, it soon became multi-tenant portal, supporting multiple Amazon businesses.
Pre-login experience evolved to support multi-tenancy, leaving post-login a fragmented space with disjointed experience.
Goal for the UX team was to create a cohesive post-login experience, mapping to its pre-login state.
Connect on LinkedIn for details.
Manipal: Design System for a CMS Platform
Case study - 2014
Manipal.edu, one of the largest private university in India. Has nine campuses within and outside India, with each campus carrying its sub-brand under the umbrella brand of Manipal. Catering to different set of demographics. University's marketing arm had a need to (a) refresh its web presence to better serve its user's need and (b) build a platform that allowed them to manage these nine distinct web-platforms in the most efficient way possible.
Connect on LinkedIn for details.
